A Small City’s Path to Getting the Most from Social Media

Establishing a social media presence can be intimidating, especially for smaller cities. Time and managerial requirements are difficult to anticipate. The seemingly endless array of content and interfaces, not to mention uncertainties about liability issues and the potential for political embarrassment, add to concerns about the adoption of this civic technology. (co-authored article at Governing)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s